Three minimal loops we made as part of a series called New Perspectives by It’s Nice That responding to a Uniqlo product of our choice. We visualised three unique properties of the product in an unique way: Water repellent, UV-Protection and Foldable.
Its Nice That have done a really nice write-up of the project with their usual editorial quality.
Creative, Design & Animation — Thomas Eberwein
Music — Loom
Production — Julie Vergez for Thomas Traum Ltd